Unutamam (meaning “I can’t forget in Turkish” and inspired by the song “Unutamam,” composed by legendary artist Sezen Aksu), the first fragrance in Nishane’s bold new “Experimental Collection,” defies categorization. But that's the whole point: As conceived by Nishane and blogger and perfume designer Miguel Matos, Unutamam (the name of a famous Turkish song) intentionally straddles the line between exuberant seduction and animal ferocity, leaving it up to the wearer to decide what state of mind they indulge in. It is the user who decides what state of mind he wishes to embody. Unutamam, from the first spray, is an intense experience: a whiplash of aromas and lacerating flowers, defying any attempt at a complacent reaction. Even as the florals become softer and more lush, a smoky, industrial note develops, with patchouli, labdanum and castoreum approaching the animalistic growl of gasoline, the rough protection of military-grade leather. Or perhaps your journey through this intriguing and dynamic fragrance will take you in another direction, to a garden of herbal delights and sweet, caramelized amber. Ultimately, the choice is entirely yours, and that is quite an accomplishment.