Francis Kurkdjian House

Let yourself be enveloped by the vibrant urban energy of 724, a unisex fragrance imagined by master perfumer Francis Kurkdjian. This fragrance, whose name evokes the incessant rhythm of a metropolis that never sleeps, captures the very essence of urban life, its dynamism and modernity. 724 is not simply a perfume, it is an olfactory experience that transports you to the heart of a pulsating urban landscape, where concrete meets light and where the effervescence of the day melts into the soft serenity of the night. Imagine the fresh breath of morning, the immaculate whiteness of clean sheets, the contagious energy of the city awakening... It is this unique sensation of comfort and dynamism that 724 transcribes with incomparable elegance. It is a pleasure to present 724, a fragrance designed for those who embrace urban life with passion and who seek a fragrance that is both sophisticated and accessible, both comforting and stimulating. Its sleek and modern bottle, in immaculate white with a silver cap, perfectly reflects the purity and energy of the fragrance it contains. 724 is much more than just a perfume, it is an invitation to live each moment to the fullest, to soak up the pulsating energy of the city and to leave an unforgettable olfactory imprint. It is a fragrance that will accompany you with elegance and discretion throughout the day, from the first light of day to the last hours of the night.

A fresh and sparkling accord of metallic Aldehydes, intertwined with the vivacity of Italian Bergamot and the subtle essence of Orange Blossom. This bright and airy introduction evokes the freshness of the morning and the dynamism of the city awakening.

A delicate and enveloping floral bouquet, where the powdery softness of Egyptian Jasmine Absolute blends with the sensuality of Sweet Pea Flower. This floral alliance brings a touch of sophistication and femininity to the heart of the fragrance.

A woody and musky base, where the enveloping warmth of Sandalwood blends with the sensuality of White Musks. This warm and addictive base gives the fragrance exceptional depth and persistence.

The exact composition of the perfume remains a closely guarded secret by Maison Francis Kurkdjian. However, it can be said that it is made from high-quality ingredients, carefully selected for their purity and olfactory finesse. The alcohol used is also of superior quality, guaranteeing optimal diffusion and long-lasting fragrance. The formulation complies with safety standards and is dermatologically tested.

724 is aimed at a modern and cosmopolitan clientele, sensitive to elegance and quality. Men and women, appreciating fresh, dynamic and sophisticated fragrances, will find in 724 the ideal perfume to accompany their daily life. It is a perfume for those who live the city intensely and who are looking for a fragrance that reflects their personality and lifestyle.

Although 724 can be worn all year round, it reveals its full splendor in spring and summer. Its freshness and lightness make it the ideal companion for sunny days and summer evenings.

724 is a versatile fragrance that lends itself to any occasion.It can be worn daily, at work or in the evening, for a touch of elegance and sophistication. Its subtlety and freshness also make it a wise choice for sports activities and moments of relaxation.